Content that gets discovered — not just seen.
— nearly a decade of making brands impossible to scroll past —
Selected Work
Every project below is backed by verifiable results — analytics, client deliverables, and measurable outcomes. No inflated claims, ever.
№ 01 — HeartFire Media
Digital Marketing & Social Media · San Antonio · 2024
Ran the full content operation for a Tex-Mex entertainment brand across five platforms — reels, video ads, campaign graphics, sponsor clips, a weekly newsletter, and daily community management. Every piece built for discovery-first reach, not just the existing audience.
№ 02 — The Atlas Project
Lead Designer · Logo, Merch & Print · 2024
Designed the complete identity for Atlas Project's ATX 9 cohort — a detailed badge logo with Greek key border and hand-drawn globe — then carried it into physical production across hoodies, bags, and certificates worn by 40+ participants. The client called it the best logo they'd ever seen.
№ 03 — TEDx Austin / TEDx Austin Youth
Graphic Designer & Brand Support · Austin · 2023
Produced a full sponsor communication campaign for TEDx Austin Rise — designing partnership graphics for H-E-B, Kona Ice, Smashwork, and Eanes Westlake ISD. Each asset folded a household brand's identity into the TEDx visual system without breaking either. Every asset approved first pass.
№ 04 — Packs of Possibility
Freelance & Agency · Autism Society Texas
High-stakes graphics for a live autism fundraiser — multiple sponsors, talent, QR codes, and hard deadlines folded into a single clear visual hierarchy, then carried through the livestream that closed the campaign.
Watch the fundraiser livestream ↗№ 05 — The Reconciliation Workshop
Freelance · Black Woman-Owned · Conflict Coaching
Brand content and personal branding for a conflict management organization founded by Elisheba Marchbank — a completely different register from entertainment work. Photography-first layouts, mission-driven editorial posts, and restrained elegance in place of loud color.
№ 06 — Saints & Sinners Athletics
Event Flyer & Sponsor Layout · Austin TX · 2026
The debut flyer for a new co-ed flag football league in Austin — a tropical, high-energy poster built to fill a boat party and fundraise the team's first tournament. Founder portraits, the halo-and-horns wordmark, date, RSVP cutoff, and three partner logos all resolved into a single scroll-stopping hierarchy.
View full flyer ↗№ 07 — Healing Through Humor
Freelance · San Antonio · 2024
Promotional design for a Veterans Day outreach event that paired a mental health hour with a comedy show and a networking block. Sponsors, talent, venue, ticketing, and a three-part run of show all had to read at a glance — and the event earned a live television segment ahead of the date.
Web Design
Live and in production. Layout, hierarchy, and copy structure carried past the mockup and all the way into a working site.
Brands I've Worked With
Client Praise
I LOVE LOVE LOVE THIS 💕🚀 I'm still in awe with the hoodies and the tote bag!
Kathy Cheng
Atlas Project Participant
The hoodies are fire.
Jonathan Harvey
Atlas Project Participant
The best logo we've ever seen — the ATX 9 mark was exactly what the cohort needed.
Atlas Project Leadership
ATX 9 Cohort, 2024
About Me
I'm Kristen — a graphic designer and social content strategist with nearly a decade of freelance and agency experience. My work lives at the intersection of design and data: I make things that look right and perform.
At HeartFire Media I ran a five-platform content operation that pulled 208K+ views in a single month — 81% from people who'd never heard of the brand. At The Atlas Project I designed an identity that 40+ people wore on their backs. At TEDx Austin I built sponsor campaigns for H-E-B and Kona Ice.
The best content doesn't announce itself. It stops someone mid-scroll, makes them feel something, and moves the algorithm in your favor.
B.A. Communication, UTSA · May 2026 · M.B.A. Marketing Strategy · begins Aug 2026 · A.A. + Phi Theta Kappa
Let's Work Together
Available for remote contracts and full-time roles. No relocation required for most markets.
tricekristen98@yahoo.comSan Antonio TX · Chicago IL · Richmond VA · New Jersey